Localise a campaign for your reseller network
A local version needs to work from the first email to the reply. Keep the vendor’s offer clear in every language, with the right organisation behind each send.
Keep the offer. Adapt the experience.
Start with an approved campaign. Translate the meaning of the offer, then check the terms customers use, local dates and the action you are asking them to take.
Language, branding and destination belong together. An email in one language should lead to a page and response that the customer can use in that language.
One offer, two languages
These example headlines offer the same review of the vendor’s service. The local version also needs the sending organisation’s branding, contact details and destination link.
English master
Review your security service.
Slovenian version
Preglejte svojo varnostno storitev.
Check the whole customer journey
Review the email, page, form and confirmation together. Ask someone who knows the language and the service to check the version before the organisation sends it.
- Meaning
The service, offer and approved claims still mean the same thing.
- Local details
Names, dates, sender and reply contact belong to the right organisation.
- Destination
The link opens the right language version and a test enquiry reaches the local team.
- Layout
Headlines, buttons and form labels fit on a phone as well as a larger screen.