Scalentra
Campaign localisation across a organisation network
Campaign localisation turns the central campaign into material suitable for a local organisation and its customers. It involves more than substituting a language: organisation identity and the destination of the campaign also matter.
Adapt the connected campaign
Scalentra presents localisation and personalisation as part of a connected campaign workflow. The same programme can supply local landing pages, banners, email material and files, rather than treating each asset as an unrelated request.
Keep human review in the workflow
AI-assisted content needs review for terminology, brand accuracy, local context and claims. Confirm who owns that review and which languages and formats your programme requires during the demo. The four languages of this website are not a promise of a particular product language limit.
Use a small rollout to establish the process
For a worked example, start with one approved campaign and a small set of organisations. Review the local versions and links, launch the agreed material, and compare the activity available in the platform. Expand only after the responsibilities and review process are clear.